TREAD Corp. launches new products via web marketing campaign

On 02/04/12 | by WebRiver | in Latest Buzz, Our Work, Web Marketing

TREAD Corporation, based in Roanoke, VA and WebRiver Interactive have launched an aggressive web marketing campaign in support of TREAD’s latest product offerings in the area of Explosive Storage.

The marketing approach consists of a Google Adwords Campaign, where specific ads have been placed for relevant keywords in the explosive magazine storage area. Visitors are directed to an Explosive Storage landing page, where they receive an overview of TREAD’s product offerings, and a simple request info form to ask for additional information and follow up from the TREAD sales team.

Additionally, a TREAD Corporation YouTube channel was established to showcase the company’s virtual video tour of their facilities and team in action, as well as a Facebook business page which highlights multiple photo galleries of TREAD products, press releases, videos, and latest news.

“The TREAD web marketing campaign has started off with great success. Within hours of launching the campaign, TREAD had qualified business leads in their Inbox from ready-to-purchase customers.” says Victor Howe, Director of WebRiver Interactive.

For more information on how WebRiver can help your company with web marketing, web design and development, and custom web applications, visit our Contact page and fill out the form, and a representative will follow up with you.

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