Web Marketing, Social Media help MAC Trailer own the road

On 02/10/12 | by WebRiver | in Latest Buzz, Our Work, Web Marketing

WebRiver Interactive continues to provide customers effective, results oriented solutions in web design, web marketing, social media, and video production. Recently, WebRiver launched an on-line marketing campaign for MAC Trailer (Alliance, Ohio) which includes Google Adwords advertising, search engine optimization, Facebook business page, Twitter, and YouTube Channel.

The campaign consists of multiple product group display ads on Google, highlighting the multiple lines of trailer products that MAC Trailer offers, as well as ads for their Service, Aftermarket Parts, and Used Trailer/Leasing departments. Web visitors are directed to various landing pages, where trackable response forms are in place for easy visitor inquiries.

The MAC Trailer Facebook page has been a surprisingly effective method of pushing news and updates out to the MAC Trailer followers. The page also features multiple product line galleries, newsletters, trade show events, and career opportunities.

The MAC Trailer YouTube Channel provides the ideal venue to feature the multiple product videos WebRiver has produced for MAC, and provides an easy facility for embedding the videos in other platforms across the web.

“Given the size and price points of the MAC product line, there was some question as to whether interested MAC prospects were using tools such as Google, Facebook, and YouTube to make such a large purchase. The answer has been a surprising and resounding YES!” says Victor Howe, Director of WebRiver Interactive. “Considering the relatively minimal investment into the setup and maintenance of the campaign, the return on investment has been significant – with multiple leads and inquiries for new trailer purchases arriving in MAC’s Inbox daily”.

For more information on how WebRiver can help your company with web marketing, web design and development, and custom web applications, visit our Contact page and fill out the form, and a representative will follow up with you.

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